Every supplier sends a different file. Your catalog has to speak one language.
Onboard supplier data, create one reliable product identity, and keep ERP and sales systems aligned — without manual cleanup. Launch faster, double your catalog.
Built for distributor catalog operations
Distributors manage thousands of spec-heavy products from dozens of manufacturers, and supplier input arrives in every possible format — often incomplete or inconsistent. Onboarding a new supplier can take months, missing technical specifications create friction all the way downstream to quoting, and systems drift out of sync the moment nobody is watching. Claro acts as the execution layer for distributor catalog operations: ingesting supplier data in any format, normalizing specs and units, matching equivalent products across vendors, resolving duplicates into unified entities, and keeping ERP and sales systems continuously synchronized.
The same article arrives under three supplier codes. One has the pack quantity in the description instead of the field — so the margin is out by a factor of ten until the quarter closes.
What goes in, what comes back
Claro writes back through files and APIs rather than certified connectors, so this list is a guide, not a limit.
What multi-supplier operations run into
Hundreds of supplier feeds arrive in different formats, and onboarding a new one takes months.
Missing technical specifications create friction downstream, in quoting and procurement.
Systems drift out of sync as supplier data changes faster than anyone can track by hand.
Who it's for, and how Claro runs it.
CSV, Excel, PDFs, APIs, EDI — no pre-cleaning required.
Units, specs and identifiers aligned across vendors.
Duplicate and equivalent SKUs detected and resolved.
Trusted data validated and pushed to ERP and sales systems.
From first call to a working pilot in ~11 business days.
We look at one real file
Bring a genuine supplier file and we walk it end to end, together.
No pre-cleaning
The file goes in exactly as it arrived — messy is the normal case.
Matched & reviewable
A matched, enriched, sourced output on your own data, not a canned demo.
Scoped and signed
Measurable outcomes agreed, a pilot running on one real flow.
Build once. Deploy across every team.
Claro learns your rules once and applies them continuously — every run makes the next one better, and the same layer serves catalog, sales, procurement and your agents without a rebuild.
Distributors: common questions
How long does a new supplier range take to onboard?
Most pilots return a first matched sample file within five days. A full range depends on file count and format, but the target is weeks — not the months a manual mapping project takes today.
Do we have to replace our ERP?
No. Claro sits above SAP, Dynamics, Odoo or whatever you run today and writes back into it — it is not a system you migrate to.
Can it match products that share no identifier?
Yes. Matching falls back to manufacturer and part-number combinations, descriptions, category rules and attribute-level evidence — the normal case in distributor catalogs, not the exception.
What about exploded drawings and spare parts?
Claro reads exploded views and turns position numbers into order codes. If spare parts are the bulk of your catalog, the dedicated aftermarket page goes further.
Related work
Our migration to Odoo took days, not months.