Platform
Everything you need to run catalog operations
Claro helps teams ingest, structure, and operate product and supplier catalogs at scale. From messy spreadsheets and PDFs to multi-supplier ecosystems, Claro keeps product data reliable, structured, and continuously synchronized across systems.
Trusted by innovators and backed by investors who believe reliable data powers growth.
The platform
Catalog operations, running continuously
Claro continuously ingests supplier data, resolves duplicates, enriches missing attributes, validates product records, and synchronizes updates across your systems.
Ingest → Resolve → Enrich → Validate → Sync → Monitor → Repeat
Supplier & SKU onboarding
Import new suppliers and SKUs from any format — without weeks of manual setup.
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Multi-format data ingestion
Bring in spreadsheets, PDFs, APIs, and feeds with automatic change detection.
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Data ectraction & normalization
Extract attributes and standardize names, units, and formats across sources.
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Smart and dynamic categorization
Automatically classify products and keep categories consistent as you grow.
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Deduplicate
Identify and merge duplicate or overlapping products into a single record.
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Cross-catalog matching
Match products across suppliers and systems with confidence scoring.
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Data enrichment
Fill missing specifications and metadata while tracking trusted sources.
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Validation & quality rules
Apply business rules to detect missing, invalid, or conflicting data
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Stable product IDs
Create reliable product identities that stay consistent over time.
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Catalog and competition monitoring
Detect drift, inconsistencies, and data risks before they spread.
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Data sync & distribution
Keep ERP, PIM, and downstream systems aligned automatically.
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Governance & audit trail
Track every change with full history, permissions, and traceability.
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“Highly recommend to anyone looking to level up their websites.”
Chihaz Nahas
Digital Marketing, Sunswap
