The operating system for retail & marketplace product data.
Bring product data from hundreds of brands and sellers into one clean, consistent catalog — ready for launch, discovery and downstream systems.
Built for marketplace scale, not a one-time cleanup
Supplier growth is what breaks a marketplace catalog: every new brand or seller arrives as its own spreadsheet, feed or PDF, with its own naming, categories, attributes and language. The result is duplicate and inconsistent listings, missing attributes that quietly kill discoverability, and filters and search that stop working exactly when the catalog is growing fastest. Claro acts as the execution layer for catalog operations — ingesting supplier data in any format, normalizing it to your taxonomy, deduplicating records, enriching missing attributes and validating against your rules — and keeps PIM, search and commerce systems in sync as suppliers and assortments keep changing.
Two merchants, one SKU: 500 g in one feed, 1 pc in the other. Text similarity says they’re the same listing. Your stock count says otherwise.
What goes in, what comes back
Claro writes back through files and APIs rather than certified connectors, so this list is a guide, not a limit.
What supplier growth does to a marketplace catalog
Multiple data sources per seller — spreadsheets, feeds, PDFs, manual uploads — arrive with inconsistent naming, categories and attributes.
Duplicate and inconsistent listings pile up across suppliers and sellers.
Missing or incomplete attributes break filters and hurt product discoverability.
Who it's for, and how Claro runs it.
Supplier feeds and spec PDFs, no preprocessing required.
Vendor data standardized and aligned to your taxonomy.
Duplicate variants merged into one canonical entity.
Validated data published to PIM, search and commerce.
From first call to a working pilot in ~11 business days.
We look at one real file
Bring a genuine supplier file and we walk it end to end, together.
No pre-cleaning
The file goes in exactly as it arrived — messy is the normal case.
Matched & reviewable
A matched, enriched, sourced output on your own data, not a canned demo.
Scoped and signed
Measurable outcomes agreed, a pilot running on one real flow.
Build once. Deploy across every team.
Claro learns your rules once and applies them continuously — every run makes the next one better, and the same layer serves catalog, sales, procurement and your agents without a rebuild.
Marketplaces & aggregators: common questions
How is this different from a PIM?
Upstream of it. A PIM stores and publishes what you’ve already decided is true. Claro decides it — resolving identity across sellers — before it reaches the PIM.
Can it handle sellers listing the same product?
That’s the core of it. Products are clustered by real identity, not surface text, and every proposed merge carries a confidence score and stays reversible.
How fast can a new seller catalog go live?
Send one real feed and you get a matched, deduplicated sample back within five days — a full pilot is live in about eleven business days.
Related work
Deduplication enabled us to build features that had been blocked for months.