Distributors & Multi-Supplier B2B
Match every supplier catalog to your internal inventory.
Catalog matching is the governed reconciliation layer between your internal inventory and every external supplier catalog. Claro ingests supplier files in any format, maps supplier attributes to your internal schema, normalizes values into your standard, enriches missing data, generates match candidates with confidence and evidence, and routes ambiguous cases to a review queue. Approved mappings write back into your ERP, PIM, and procurement systems.
The problem
Internal and supplier catalogs don't speak the same language.
Same product, different names. Same attribute, different fields. Same certification, different format. The result: slow onboarding, duplicate SKUs, broken imports, and missed sourcing opportunities.
Different field names across suppliers
Certifications buried in PDFs
Manual reconciliation that never ends
How it works
From messy supplier catalogs to approved product matches.
Upload your internal inventory. Add supplier catalogs. Claro maps, normalizes, enriches, matches, and writes approved data back to your systems.
Step 1
Upload your inventory
Start with your internal catalog, ERP export, PIM file, BOM, or product master. Claro analyzes the file, detects the entity, profiles missing data, and builds catalog context.
Step 2
Add supplier catalogs
Upload supplier files in any format — CSV, Excel, PDF, ERP export, price list. Each supplier catalog is analyzed separately because every supplier has its own conventions.
Step 3
Map attributes and normalize values
Supplier fields like "Shade," "Tone," or "Color RAL" map to your internal "Colour." Units, dimensions, certifications, and free-text values normalize to your standard.
Step 4
Match, review, and write back
Claro generates match candidates with confidence scores and evidence. Your team approves or rejects. Approved mappings flow into your ERP, PIM, and procurement systems.
What you get
Turn supplier catalog chaos into approved product matches.
Every supplier catalog becomes a reconciled, normalized, governed input to your inventory. Claro maps the fields, normalizes the values, fills the gaps, generates match candidates with confidence and attribute-level evidence, and routes uncertain cases to your review queue. Approved mappings become part of your governed catalog layer — written back to ERP, PIM, procurement, and downstream systems with full audit history.
Who is it for
Built for supplier-heavy businesses.
Procurement, category management, data governance, PIM/ERP, and operations teams at distributors, manufacturers, marketplaces, and vertical platforms that manage large internal inventories against many supplier feeds.
Reconcile 10+ supplier catalogs into one inventory
Need attribute-level evidence for every match
Want approved mappings written back to ERP/PIM
Looking for cost-saving and lead-time alternatives across suppliers
“Matching all suppliers catalogues created suggested new alternatives and generated savings for over 1m$”
Chihaz Nahas
Digital Marketing, Sunswap
Give every supplier catalog a common language — your internal standard.
Catalog matching is not black-box AI. It's AI-assisted catalog reconciliation with confidence, attribute-level evidence, and human approval where it matters — and write-back into the systems that run your business.
same product under different names across suppliers
inconsistent units and naming conventions
missing technical attributes hidden in PDFs
broken ERP/PIM imports from non-standard supplier feeds
Hours of Work. Done in Minutes.
Automate the full supplier-to-inventory reconciliation loop — at production scale.
Book a demo
Attribute Mapping
Supplier fields map to your canonical schema automatically. Every mapping carries confidence, example values, and review status.
Match Candidates
Every candidate is classified — exact match, alternative supplier, replacement, cost-saving opportunity, enrichment candidate, blocked candidate.
Dev Mode
Inspect any match: internal product, supplier product, attributes, raw and normalized values, taxonomy links, rules, confidence, and review history.
Value Normalization
"FTP A60" becomes "A-60." "230 x 60 x 1.2 cm" becomes "2300 x 600 x 12 mm." Units, formats, and multilingual values normalize to your standard.
Production Scale
At Koronet: 366,000 vendor products mapped to ~23,000 buyer products across 50 vendors at 87% average accuracy. Fuzzy-match scripts don't survive this scale. Claro does.
FAQ
Frequently asked questions
How does Claro know that "Shade" and "Colour" should map to the same attribute?
Can our team override Claro's mappings or matches?
What if a supplier file is messy, incomplete, or non-standard?
How accurate is Claro's catalog matching in production?
How does Catalog Matching connect to the rest of the platform?
