02 · Materials & build
"Metal, silver" becomes housing, impeller, shaft, seals and cable, each with its document.
Enrichment demo
Every product has a story. Most ERPs miss it.
One submersible pump, as it arrived from the supplier and after Claro enriched it. Drag the divider on any panel to compare the two.
01 · Structured attributes
From 7 fields to 32 attributes
The ERP record had a model number, a voltage and five empty fields. Claro found the manufacturer's datasheet, pump curve and certificates, extracted each value, normalized the units and recorded which document it came from.
7fields in the supplier record
32attributes after enrichment
Every enriched value cites its source document. The product and brand are illustrative.
Beyond the attributes
What else the record was missing
03 · Technology
Motor, protection, start-up, control and efficiency, taken from the datasheet and pump curve.
04 · Buyer profile
Who buys this pump and what decides the purchase, for search and merchandising.
See it on your own SKU