Distributors & Multi-Supplier B2B

Supplier onboarding without the spreadsheet tax.

Supplier onboarding is the process of ingesting a new supplier's product data, mapping it to your schema, resolving duplicates against your existing catalog, filling missing attributes, validating against your rules, and publishing clean records into your operational systems. Claro automates the full workflow — accepting spreadsheets, PDFs, supplier feeds, and ERP exports — and writes validated records back into your PIM, ERP, and downstream systems. Customers cut onboarding from weeks to days.

The problem

Every new supplier creates weeks of work.

Different formats, different field names, different units. Supplier onboarding becomes a manual loop your team can't get out of.

Inconsistent formats across suppliers

New SKUs don’t fit cleanly into existing structures

New SKUs don’t fit cleanly into existing structures

Missing technical attributes

How it works

From messy supplier files to ready-to-sell products.

Claro ingests, cleans, validates, and publishes product data automatically so your team never touches spreadsheets again.

Step 1

Ingest product data

Upload supplier feeds, PDFs, or connect APIs and portals. Claro accepts the data you already have. No migration required.

Step 2

Map and normalize

Supplier fields map to your canonical schema. Units, dimensions, and values normalize to your internal standard automatically.

Step 3

Resolve and enrich

Match against your existing catalog with confidence scores. Fill missing attributes from supplier documents and approved sources, with provenance on every value.

Step 4

Validate and write back

Records pass your rules before flowing into PIM, ERP, and downstream systems. Ambiguous cases route to review with all the evidence.

What you get

Cut supplier onboarding from weeks to days.

Claro turns every supplier onboarding into a repeatable workflow. Ingest in any format. Map automatically. Resolve duplicates against your existing catalog. Fill missing attributes with provenance. Validate against your rules. Publish to the systems you already use. New suppliers go live in days instead of weeks — and the next file from the same supplier runs in hours.

Two people sitting across from each other in an office working on a Surface laptop

Who is it for

Built for teams running multi-supplier catalogs.

Procurement, catalog, and operations teams at distributors, manufacturers, marketplaces, and vertical platforms with many suppliers and weak-standard data.

Onboard 10+ suppliers per quarter

Handle multi-format inputs (CSV, XLSX, PDF, ERP exports)

Need consistent data across ERP, PIM, and procurement

Want to redeploy onboarding headcount to higher-value work

“Highly recommend to anyone looking to level up their websites.”

Chihaz Nahas
Digital Marketing, Sunswap

Supplier data arrives messy — and onboarding becomes a workflow tax.

Claro ingests supplier feeds and documents, maps them into your canonical schema, fills missing attributes, validates requirements, and publishes ready-to-sell SKUs across channels — with audit history on every change.

Supplier data arrives messy—and onboarding becomes a workflow tax

Claro ingests supplier feeds and documents, maps them into your canonical schema, fills missing attributes, validates requirements, and publishes ready-to-sell SKUs across channels.

mismatched SKUs and identifiers across suppliers

inconsistent units, specs, and naming

missing technical attributes and certifications

constant rework to keep systems aligned

What Claro does

Create one trusted product record across all suppliers

Continuously standardizes and maintains product data across your supplier ecosystem

Resolves entity mismatches and normalizes specifications and units

Enrich missing attributes from docs and approved sources

Validate required fields and taxonomy rules before publishing

Route edge cases into review queues with confidence

What Claro does

Upload supplier feed + spec PDFs

Claro maps + normalizes to canonical schema

Enrichment fills gaps (dimensions, materials, compatibility, etc.)

Validation checks required attributes + allowed values

Publish to PIM/ERP/storefront + create a supplier scorecard

What Claro does

Upload supplier feed + spec PDFs

Claro maps + normalizes to canonical schema

Enrichment fills gaps (dimensions, materials, compatibility, etc.)

Validation checks required attributes + allowed values

Publish to PIM/ERP/storefront + create a supplier scorecard

Hours of Work. Done in Minutes.

Automate ingestion, mapping, enrichment, validation, and write-back across every supplier.

Book a demo

Map Automatically

Supplier fields map to your canonical schema with confidence scores. Lower-confidence mappings route to review.

Resolve Duplicates

Match against your existing catalog. High-confidence duplicates merge automatically; ambiguous cases route to review with side-by-side evidence.

Ingest Any Format

CSV, XLSX, JSON, PDF, EDI, API feeds, and supplier portals. Claro accepts the data you already have.

Write Back Trusted Data

Validated records flow into ERP, PIM, search, procurement, and storefront. No manual exports.

Enrich With Provenance

Fill missing attributes from supplier documents and approved sources. Every value carries a confidence score and a link back to its source.

FAQ

Frequently asked questions

How long does supplier onboarding take with Claro?

What input formats does Claro accept for supplier onboarding?

How does Claro handle duplicates against our existing catalog?

Does Claro replace our PIM, ERP, or supplier-management tools?

Where does the onboarded data end up?

Ready to turn catalog chaos into clarity?

Ready to turn catalog chaos into clarity?

Ready to turn catalog chaos into clarity?

Pilot Claro on one supplier flow or one category. 4–6 weeks. Measurable outcomes before any decision to expand.

Pilot Claro on one supplier flow or one category. 4–6 weeks. Measurable outcomes before any decision to expand.