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Pricing monitor

The hard part of competitor pricing isn't scraping. It's matching.

Competitor prices change daily. Claro matches them to your own catalog, even without shared identifiers, so pricing and procurement teams act on accurate, current data instead of a spreadsheet someone matched by hand.

See it on your data

Why it matters

Price monitoring is only as reliable as the matching underneath

Scraping a competitor storefront is the easy part; matching what comes back to your own SKUs is where most pricing programs quietly fail. Own-label and exclusive products have no GTIN to match on, the same product ships in different pack sizes across retailers, and a wrong match silently corrupts a pricing decision instead of failing loudly. Claro resolves product identity across retailers using graph relationships, embeddings and attribute-level evidence, scores every match, and only pushes high-confidence results straight into your pricing systems.

No shared identifier neededmatches own-label and exclusive SKUs too
A confidence score per matchlow-confidence cases route to review
Any frequencyhourly to daily, any geography
The problem

Where competitor pricing programs actually break

01

Own-label and exclusive SKUs have no GTIN or UPC to match against.

02

The same product ships in different pack sizes across retailers, so a naive match compares the wrong pair.

03

Manual matching is slow and expensive, and it breaks the moment you try to scale it.

How Claro does it

How price monitoring works with Claro

Collect

Competitor listings, prices and availability, at any frequency.

Match

Product identity resolved across sources without shared identifiers.

Score

Every match confidence-scored, with attribute-level evidence.

Write back

Validated prices flow into pricing, procurement and BI tools.

Who it is for

Who runs monitoring this way

Retailers with own-label rangesCatalogs where the products that matter most carry no GTIN to match on.
Distributors under margin pressureRanges where the same part is listed by a dozen competitors at a dozen pack sizes.
Manufacturers watching channel pricingBrands tracking how their own products are priced across marketplaces and resellers.
Inputs and outputs

What goes in, what comes back

Reads
Your catalogCompetitor storefrontsMarketplace listingsReseller pages
Returns
Listing matched to your SKUConfidence and attribute evidencePrice and availability historyBundle and pack-size normalisationFeed into pricing tools
Works with
Pricing enginesBI and reporting toolsProcurement systemsCSV and API

Claro writes back through files and APIs rather than certified connectors, so this list is a guide, not a limit.

FAQ

Pricing monitor: common questions

How often can prices be collected?

From hourly to weekly, depending on the category and how fast prices actually move. Collection frequency is a setting; the matching underneath does not change with it.

How do you handle bundles and pack sizes?

They are normalised before comparison, so a single unit is not compared against a pair and a 37-litre case is not compared against a 48-litre one. This is the most common source of silently wrong price comparisons.

What about products with no shared identifier?

That is the normal case for own-label and exclusive ranges. Matching runs on attributes and product identity rather than GTIN, and every match carries a confidence score.

Does a low-confidence match still reach our pricing system?

It depends on your configured rules, the match's confidence score and the operational risk if it's wrong. Low-confidence or high-impact matches go to review, because a wrong match corrupts a pricing decision silently instead of failing loudly.

Is this a scraping product?

Collection is the commodity part. What Claro adds is resolving each listing to the correct product in your catalog, which is where most price-monitoring programmes lose their accuracy.

Build once. Deploy across the catalog. Improve over time.

See it work on your own catalog.

Bring one supplier file and we'll run pricing monitor on your real data — matched, classified and reviewable.