Where things stood
The distributor managed roughly 5 million catalog records across four companies, each with different internal identifiers. Only 30% of products carried a GTIN; most relied on manufacturer and MPN combinations. Supplier files arrived in inconsistent formats, creating duplicate records, and maintaining transformations for 140+ suppliers had become an ongoing engineering burden.
What changed
Claro operates as a feed-processing layer above the ERP, normalizing supplier Excel and CSV files into a common structure while preserving the original values for audit. It matches products using GTINs, manufacturer/MPN combinations, descriptions and category-specific rules, then applies confidence thresholds to decide automatic acceptance, review, or rejection before anything reaches the ERP.
What it looks like today
A controlled ingestion and matching loop that can learn each supplier's format without giving any feed direct access to the ERP.
The durable solution is a controlled ingestion and matching loop that can learn supplier formats without giving every feed direct access to the ERP.