Where things stood
The platform manages over 500,000 live SKU records, roughly 300,000 of which need continuous matching between distributor inventory and supplier feeds. Missing identifiers, inconsistent naming and varying units forced teams into manual spreadsheet reconciliation and phone calls to resolve uncertain matches.
What changed
Claro was embedded as a continuous product-matching layer between incoming supplier feeds and the platform's canonical records: detecting new or changed records, normalizing inconsistent data, generating candidate matches, evaluating identity using multiple signals, scoring confidence, routing uncertain cases to review, and writing approved results back.
What it looks like today
300,000 SKUs matched continuously across 100+ supplier feeds.
Roughly 40 hours of manual work saved every month.
Faster supplier integration and consistent canonical records, re-evaluated continuously as supplier data changes.
A one-time catalog cleanup becomes outdated as soon as the next supplier feed arrives.