Where things stood
The business acquires roughly 10,000 active SKUs at a time with minimal advance documentation. Since fewer than 1% of sold parts ever return to inventory, and stock typically turns over within about 90 days, standard PIM economics simply do not apply — incomplete identifiers and obsolete stock made fast, cheap enrichment essential.
What changed
Claro processes bulk SKU sheets on demand, searching manufacturer pages and technical datasheets to populate the requested fields, separating validated from unvalidated values and attaching source attribution, then returning results as a flat spreadsheet with no system to maintain.
What it looks like today
A proposed 6,800-SKU batch evaluated as a usage-based enrichment run rather than a permanent PIM program — proof that enrichment economics can match a 90-day inventory cycle instead of fighting it.