Where things stood
Manual improvements made directly in Shopify were repeatedly wiped out by the next ERP sync, leaving a catalog of roughly 2,000 products with missing brands, thin descriptions, incomplete fitment data, weak variants and inconsistent taxonomy.
What changed
Claro sits as an enrichment layer between the ERP export and the Shopify-ready product record: normalizing brands, generating technical descriptions, extracting compatibility data, structuring taxonomy, and preparing validated output in CSV or JSON — built to survive the next ERP sync instead of being erased by it.
What it looks like today
Roughly 2,000 Shopify products enriched without replacing the ERP.
Enrichments that persist across future ERP syncs instead of disappearing.
The ERP kept authoritative for operations, with a separate validated layer supplying what search, fitment and conversion actually need.
The ERP remains authoritative for operations, while a validated enrichment layer supplies the product context required for search, fitment, navigation, and conversion.