Where things stood
Supplier spreadsheets contained little more than part numbers and collection names for roughly 10,000 SKUs across clothing, wetsuits and bags. Manual enrichment was too slow, and generic AI-generated content risked returns and complaints — the team needed real specifications, images, structured Shopify fields and verified technical claims, with nothing fabricated.
What changed
Claro ingests the daily supplier CSV files, identifies the corresponding official products, extracts specifications and media from verified sources, generates SEO-optimized content and Q&A, and routes any technical claim through human review before it reaches the Shopify export.
What it looks like today
Thin supplier rows turned into richer, reviewable product records without repeating manual research every season.
A repeatable workflow across new supplier files and seasonal updates.
Content built on verifiable claims rather than generic AI generation.
AI search rewards products that are explicit, structured, and verifiable. The same foundation also improves Shopify filters, product understanding, traditional organic search, and the quality of information available to shoppers.