This Cookie Policy explains how Happy Data GmbH uses cookies and similar technologies on getclaro.ai.
It should be read together with our Privacy Policy.
1. What cookies and similar technologies are
Cookies are small pieces of information stored on or accessed from your device when you visit a website.
Websites may also use similar technologies, such as:
- local storage;
- pixels;
- tags;
- scripts;
- similar browser technologies.
2. How we use them
We may use these technologies for the following purposes.
Strictly necessary functions
Technologies required to provide the website, maintain security, remember privacy choices or deliver functionality explicitly requested by you.
Analytics and performance
Where enabled with the required permission, these technologies help us understand how visitors use the website and identify ways to improve it.
Marketing and embedded services
Where used and where required by law, these technologies are activated only after the appropriate choice or consent.
3. Your choices
When you first visit this website, a small cookie card appears in the bottom corner of the page. It does not block the site: you can keep reading and navigating while it is open.
You can either accept all categories, or open Manage preferences and decide category by category:
- Essential — always on. Required to deliver the website, keep it secure and remember your cookie choice. It cannot be switched off.
- Functional — off unless you turn it on. Analytics and product-usage measurement that helps us understand how the site is used.
- Marketing — off unless you turn it on. Advertising and campaign measurement.
Until you make a choice, only the Essential category applies. Functional and Marketing are not activated by default, and existing cookies from an earlier version of this website are not treated as consent.
You can change or withdraw your choice at any time using the button below. When you turn a category off, we signal the withdrawal to the tag-management container and remove the related first-party cookies that can be deleted from the browser. Cookies marked HttpOnly, and cookies set on another provider’s domain, cannot be removed by this website and must be cleared in your browser.
You can also control cookies through your browser settings, although disabling some technologies may affect website functionality.
4. Technologies currently used
The table below lists only what is verifiable in this website’s own source code. Individual tags configured inside the Google Tag Manager container are managed separately and are released only by the consent signals described above.
| Service | Provider | Category | Purpose | Activation |
|---|---|---|---|---|
Cookie preference record (claro_cookie_consent) | Happy Data GmbH | Essential | Stores your cookie choice so you are not asked again on every page. | Always. Stored in your browser’s local storage, not as a cookie, and not sent to us. |
| Google Tag Manager (GTM-5DXMQT3B) | Google Ireland Limited | Essential | Loads the tag container and carries your consent choice to the tags configured in it. The container itself sets no analytics or advertising cookies. | Always, in a consent-aware mode. Optional tags inside it stay blocked until the matching category is enabled. |
Area-of-interest handover (claro-interest) | Happy Data GmbH | Essential | Carries the topic you clicked into the demo form so you do not have to select it again. | Always. Browser session storage, removed as soon as it is read. |
| Hotjar | Hotjar Ltd. | Functional | Records aggregated product-usage behaviour so we can see where the site is unclear. | Only after you enable Functional. |
| HubSpot | HubSpot Ireland Ltd. | Marketing | Associates website activity with our customer-relationship records. | Only after you enable Marketing. |
| Meta Pixel | Meta Platforms Ireland Ltd. | Marketing | Measures advertising campaigns run on Meta platforms. | Only after you enable Marketing. |
| Leadfeeder | Dealfront Group GmbH | Marketing | Identifies the organisation a visit may originate from, for business development. | Only after you enable Marketing. |
| Analytics measurement | Google Ireland Limited | Functional | Measures how the website is used, so we can improve it. | Only after you enable Functional. Google Consent Mode analytics_storage stays denied until then. |
| Advertising and campaign measurement | Google Ireland Limited | Marketing | Measures advertising campaigns and supports advertising audiences. | Only after you enable Marketing. Google Consent Mode ad_storage, ad_user_data and ad_personalization stay denied until then. |
We do not state cookie lifetimes for tags we do not control: where a duration is set by the provider’s own tag configuration rather than by this website, it is defined by that provider.
5. Third-party technologies
Google Tag Manager is provided by Google and is used to deliver configured measurement tags. It is loaded with Google Consent Mode defaults set to denied for analytics and advertising storage, and those signals are updated only when you enable the matching category. Where these providers process personal data, the relevant processing is also described in our Privacy Policy. See Google's Privacy Policy.
6. Changes
We may update this Cookie Policy when our website or the technologies we use change.
The current version will be published on this page with its latest update date.
7. Contact
For questions about our use of cookies or similar technologies:
Happy Data GmbHKlamannstr. 18
13407 Berlin
Germany